Pantone has been on a licensing kick for a while now—witness the mugs, messenger bags, cufflinks—but they recently unveiled their most ambitious project to date: the branded-but-tasteful Pantone Hotel, a seven-story, 59-room hotel in Brussels

Pantone has been on a licensing kick for a while now—witness the mugs, messenger bags, cufflinks—but they recently unveiled their most ambitious project to date: the branded-but-tasteful Pantone Hotel, a seven-story, 59-room hotel in Brussels